21 Conduit St Eau de Parfum

Jovoy’s latest creation, "21 Conduit St," reinterprets a hallmark of English perfumery with a fresh, contemporary perspective. Rooted in the timeless association of lavender—evoking images of Norfolk sachets and traditional British Eau de Cologne—this fragrance elevates lavender with a distinct clarity. Developed by Oli Marlow, whose lifelong passion for this aromatic note inspired the formula, the scent enhances lavender’s complexity by intensifying its zesty, fruity facets and enriching it with warm, resinous undertones. The result is a sophisticated tribute to a classic note, reimagined for the modern era.

Fragrance family: Aromatic, Citrus

Olfactive pyramid

Top notes: Grapefruit, Rhubarb, Lavender and Bergamot

Middle notes: Balsam Fir and Amaretto

Base notes: Ambroxan, Woody Notes and Tonka Bean