Bold As Love Cologne Elixir

Bold As Love expertly combines aromatic and animalic elements with rich leather, accented by fresh, sharp highlights. Negrin shares, “While developing Bold As Love, I was inspired by an image of Jimi Hendrix in a purple outfit—my favorite color. To evoke the spirit of that image, I designed a fragrance featuring smoky leather notes that reflect his raw, powerful stage presence and distinctive style. The smoky nuances also capture Hendrix’s vibrant and unconventional life. This scent honors a remarkable and innovative genius who continues to inspire.”