{"product_id":"initio-parfums-wild-rush-eau-de-parfum-aromatic-fougere-unisex","title":"Wild Rush Eau de Parfum","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eWild Rush — Initio Parfums Privés Eau de Parfum\u003c\/i\u003e is a modern aromatic fougère that blends vibrant freshness with addictive sweetness, creating a fragrance charged with energy, confidence, and sensual warmth. Released in 2026 as part of Initio’s Supercharged collection, the composition explores the contrast between crisp aromatic notes and a rich gourmand-woody base. It opens with an invigorating fusion of bergamot and lavender, delivering a clean and uplifting freshness enhanced by the juicy vibrancy of red berries. The heart gradually melts into a warm and indulgent accord of caramel and vanilla, adding creamy sweetness and addictive depth while maintaining the fragrance’s refined fougère structure. As it settles, patchouli and sandalwood create a smooth woody foundation that feels sensual, modern, and long-lasting. Infused with Initio’s JOYDROP complex and developed through a neuro-olfactive protocol designed to stimulate feelings of joy and vitality, the fragrance transforms scent into an immersive expression of energy, emotion, and magnetic presence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eFragrance family:\u003c\/b\u003e Aromatic, Fougère, Gourmand\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eOlfactive pyramid\u003c\/b\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTop notes:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Bergamot, lavender, red berries\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eMiddle notes:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Caramel, vanilla\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBase notes:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Patchouli, sandalwood\u003c\/span\u003e\u003c\/p\u003e","brand":"Initio Parfums","offers":[{"title":"90ml","offer_id":48549610225896,"sku":null,"price":1215.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/0616\/1896\/files\/wild_bush.jpg?v=1778701785","url":"https:\/\/www.amberiya.ae\/products\/initio-parfums-wild-rush-eau-de-parfum-aromatic-fougere-unisex","provider":"Amberiya.ae","version":"1.0","type":"link"}